Non-personal data is data that does not identify an individual person. It is usually collected in large volumes from multiple sources and used for research, analytics, and marketing purposes.
Non-personal data is data that does not contain any personally identifiable information (PII). It is data that has been anonymized or aggregated so that it cannot be used to identify an individual. Non-personal data is often used for research, analytics, and marketing purposes.
Non-personal data can be collected from a variety of sources, including public records, surveys, and online sources. It can be used to gain insights into consumer behavior, market trends, and other areas of interest. Non-personal data can also be used to create predictive models and to develop targeted marketing campaigns.
Non-personal data is often used in combination with personal data to create a more comprehensive picture of a person or group. For example, a company may combine non-personal data about a person’s age, gender, and location with personal data such as their name and address to create a more detailed profile.
Non-personal data is subject to various laws and regulations, depending on the country or region. In the United States, the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are two of the most important laws governing the use of non-personal data.
Non-personal data can be a valuable asset for businesses, but it is important to ensure that it is collected and used responsibly. Companies should take steps to ensure that non-personal data is collected in a secure manner and that it is used in accordance with applicable laws and regulations.