Focus Groups are a qualitative research method used to gain insights into people's attitudes, beliefs, and behaviors. They involve a small group of people who are asked to discuss a particular topic or product in an open and interactive environment.
Focus groups are a type of qualitative research method used to gain insight into the opinions, attitudes, and behaviors of a group of people. They are typically used to explore a particular topic or issue in depth, and are conducted by a trained moderator who facilitates a discussion among the group members.
Focus groups are a valuable tool for gathering information from a variety of perspectives. They can be used to explore a wide range of topics, from consumer preferences to political opinions. They are also useful for gaining insight into how people think and feel about a particular issue or product.
Focus groups are typically composed of 8-10 people who are selected based on their demographic characteristics, such as age, gender, and occupation. The moderator then leads the group through a series of questions and activities designed to elicit their opinions and experiences. The discussion is usually recorded and transcribed for later analysis.
Focus groups are a useful tool for gaining insight into the attitudes and behaviors of a particular group of people. They can be used to explore a wide range of topics, from consumer preferences to political opinions. They are also useful for gaining insight into how people think and feel about a particular issue or product. By providing a safe and comfortable environment for participants to express their opinions, focus groups can provide valuable information that can be used to inform decision-making.