PPC stands for Pay-Per-Click, which is an online advertising model where advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your website, rather than attempting to “earn” those visits organically.
Pay-per-click (PPC) is an online advertising model used to direct traffic to websites, in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
PPC is a form of search engine marketing (SEM) that allows advertisers to bid on specific keywords or phrases and pay for each click on their advertisements. When a search is initiated, PPC ads appear above and below the non-paid organic search results. The ads are designed to appear relevant to the search query and are labeled with a small yellow “Ad” icon.
PPC campaigns are typically managed by a PPC specialist or an SEM agency. The specialist or agency will create the campaign, set the budget, and manage the bids for each keyword. They will also monitor the performance of the campaign and make adjustments as needed.
The goal of a PPC campaign is to drive targeted traffic to a website and generate leads or sales. To achieve this, the PPC specialist or agency will use a variety of tactics, such as keyword research, ad copywriting, and bid optimization.
PPC is an effective way to drive targeted traffic to a website and generate leads or sales. However, it can be a complex and time-consuming process, so it’s important to work with an experienced PPC specialist or agency to ensure the best results.